Search engine optimization is:

• Understanding your marketing plan, products / services, competition, etc. prior to the start of any work
• Choosing the right keywords or phrases that describe your product or service
• Using these keywords and phrases with the right prominence and frequency throughout the text. Having the right amount of text to satisfy the search engines
• Placing these keywords in meta tags, and alt tags with the right prominence and frequency in the HTML code
• The analysis of the HTML code and the debugging for errors that many sites have
• Creating links from other relevant websites to yours to improve your link popularity and therefore improving of your ranking with many of the search engines
  
  Search engine optimization